South Africa cricket team officially launched their #ProteaFire campaign to their fans on Thursday and it is all about the team's identity and culture.
The #ProteaFire campaign is about their team ethos, their mantra and their belief in each other and the nation and it is also their mission statement.
Cricket South Africa (CSA) has worked closely with the national team over the past year to make the #ProteaFire campaign come alive.
South Africa ODI captain, AB de Villiers, is excited that the team identity has come to life. He said that it is a special day for the team, adding that #ProteaFire has lived within the team environment for the last four years and now they get to share it with their fans and country.
De Villiers said that he hopes this campaign would give the 60 million South Africans they represent a better idea of the people they are, and what the team environment is about.
The #ProteaFire campaign is about their team ethos, their mantra and their belief in each other and the nation and it is also their mission statement.
Cricket South Africa (CSA) has worked closely with the national team over the past year to make the #ProteaFire campaign come alive.
De Villiers said that he hopes this campaign would give the 60 million South Africans they represent a better idea of the people they are, and what the team environment is about.
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